How to Maximize Business Growth With a Small Marketing Budget
Online marketing has become one of the most valuable tools that small business owners have access to. Even with a small budget, you can maximize marketing for business growth. Working with a business advisor can help you identify the best markets to target, as well as gain insights into networking events where you can learn more about the latest buzz around marketing on a budget.
Email marketing is one of the most valuable strategies available for small budgets. It boasts an impressive ROI of $44 for every $1 spent. Spend time with email marketing products, such as ConstantContact and Mail Chimp to segment and target individual demographics, organize your strategy, and handle the hard part of email marketing.
Another way that you can maximize marketing for business growth is to invest in complementary strategies. For example, some businesses invest in SEO services, while some invest in content creation, but bringing those two together creates a marketing force to be reckoned with.
By appealing to Google’s rules about indexing sites by implementing SEO strategies, you can climb the ranks and become more likely to be clicked on. In fact, 75% of Google searches end with a result on the first page. If you’re website is on the 3rd page or beyond, you’re not likely to be seen.
Combine SEO strategy with content that appeals to more than just shoppers, and you’re creating loyal visitors who come to your site for information and resources. Write about the things that are relevant to your business. For example, if you sell organic dog food, write about the nutrition necessary for dogs through their life or fun summer activities for dog owners. Drawing readers in with interesting content is an excellent way to direct them to your product. Best of all, if you’re a decent writer, content creation is free!Working with a business advisor like Lori Moen at Catalyst Group, ECR gives you the opportunity to learn about what marketing methods are going to work best for the product or service that you’re selling. Consider advising an investment in your company, not another expense. Eliminate strategies that don’t work and come up with a marketing plan that focuses on the needs of your company and your customers.
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