Blog

A Case for the Curious Workplace

Curiosity killed the cat, they say, but fortunately, you’re no feline.  More and more, business leaders are seeing the value of having a curious workplace for themselves and their employees. Curiosity fuels success in ways we’ve never seen before as leaders tap into their insatiable thirst to know, do, and be more. However, there is still some ...

Reclaim Your Day With a Time Audit

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Have you ever fallen into a social media “spiral?” One minute, you’re scrolling through Facebook or Instagram; the next, an hour has passed without you even realizing it. Often, business leaders find themselves in a similar spiral at the end of their workday. Despite feeling like you’ve put in good, productive work, you go home with an ...

15 Small Business Marketing Strategies for a Shoestring Budget

Running a small business and the financial pressure that comes with it is overwhelming, from managing inventory to payroll, from overheads to unexpected costs. And when it comes to small business marketing strategies, the big ad agencies, with their big budgets, can make it feel like an exclusive club that only the ‘big guys’ can ...

34 Best Digital Tools for Small Business Owners

When running a small business, every penny counts, and every second matters.  So, how can you get more time to make more money? The secret lies in leveraging technology to automate and streamline your business processes. Fortunately, you’re running your business in the digital age, and plenty of software solutions are out there to help you skyrocket productivity, ...
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Your Organizational Culture Says A Lot About Your Business Value

As human capital, your organizational culture says a lot about the value of your business. Happy, motivated, and appreciated employees will bring a lot more to the table than burnt-out, overworked workers who are just there for a paycheck.  While many business owners don’t necessarily put explicit thought into their organization’s culture, it significantly impacts employee ...
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8 Ways to Improve Customer Service: A Guide for Small Business Owners

We all know the Golden Rule: “Do unto others as you would have them do unto you.” While this adage may seem like something cliche we learn in elementary school, it’s a great place to start crafting your customer experience strategy. As a small business owner, getting caught up in the day-to-day operations and lose sight ...
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The 6 Rungs on the Recurring Revenue Ladder

A rock-solid recurring revenue model is one of the most valuable assets you can show a hesitant buyer. But, not all revenue streams are created equal, especially in the eye of buyers. Typically, a business will offer some combination of six different recurring revenue models, each one more valuable than the last. Let’s dive into these six forms ...
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Taking the Eggs Out of the Basket: Diversify Your Customer Base

You’re likely familiar with the adage, “Don’t put all your eggs in one basket.” In the business world, we adhere to this through customer diversification. In short, it involves making less than 15% of your total sales with a single client, spreading your metaphorical “eggs” into several different “baskets.” However, lacking a diverse and large customer base ...
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9 Employee Engagement Trends for 2023

The business world is buzzing with the term “employee engagement,” and for a good reason: Simply put, when your employees are engaged, they’re more likely to stay with your company and be productive. Engagement isn’t just about job satisfaction; it’s about passion and commitment, about taking the company’s mission to heart and driving its success. Gallup’s 2022 ...

Baking Your Way to Success: Small Business Growth Strategies

A new day dawns and the sweet aroma of freshly baked goods wafts through the air. The doors of Sweet Treats Bakery are open, ready to greet the day and satisfy the cravings of loyal customers. But behind the delightful treats and the staff’s warm smiles, a burning desire for growth and success fuels the ...