Entries by Catalyst Group ECR

Vendor Diversification: Less Risk, More Reward

What happens when your reliable supplier becomes less reliable? When your supply chain experiences natural disaster, economic issues, or political strife, you’re stuck with no stock and a horde of customers expecting their products to come in. Supply chain diversification reduces the risk of your company suffering along with your supplier. It’s not just a […]

What is Your Net Promoter Score?

Referrals are a critical part of running a small business. Word-of-mouth, online reviews, and casual recommendations add value to your company. In a world where scamming and conning run rampant, humans have developed the natural inclination to seek the opinion of trusted friends, family, and reliable online sources when making a decision. Knowing where you […]

4 Ways to Improve Customer Experience

We all know the Golden Rule: “Do unto others as you would have them do unto you.” While this adage may seem like something cliche we learn in elementary school, it’s really a great place to start when crafting your customer experience strategy. If you were purchasing your product or service, how would you want […]

5 Employee Engagement Trends to Bring Into Your Business

Understanding the relationship between employer and employee is a ticket to a stronger, more productive team. Long gone are the days when people stayed in jobs where bosses reigned over their wards with an iron fist. Today, the emphasis is on sensitive, caring, and professional relationships amongst all parties involved. Making engagement your priority can […]