What is Customer Satisfaction?

At face value, the concept of customer satisfaction seems pretty simple: make sure the folks who frequent your place of business are happy. In reality, though, it looks less like a statement of fact and more like a complicated math equation with many different variables affecting the actual outcome. And while some aspects of satisfaction ...
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Create a Comprehensive Picture of Your Business with a SWOT Analysis

Businesses are in constant flux… It’s what makes being a business owner both exciting and perilous! In the blink of an eye, a golden opportunity can turn into your worst nightmare, while an investment you would never consider can suddenly reap major rewards. That’s where a SWOT analysis comes in handy! That’s why it’s so important to ...
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Managing Your Small Business Cash Flow During COVID-19

For small business owners, any small emergency can quickly balloon into a crisis when it comes to cash flow. This is exactly the reality that is facing local brands across the nation as the COVID-19 pandemic continues its path around the world. While large corporations are able to continue paying their employees or footing the ...
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Growing as a Leader: 7 Tips for Business Owners

 Running a business is no easy feat. From paying the bills to ordering inventory, and all of the nuances between, you are constantly being challenged, scrutinized, and called to lead. Growing as a leader isn’t something that can wait for a more convenient time. It has to happen concurrent to the growth of your business. ...
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Self-Care Tips for Busy Business Owners

In a survey conducted by Entrepreneur, 58% of business owners said that they experience “above average” stress, with 80% stating that money issues play a role in their mental wellbeing. When the weight of your business is on your shoulders, it’s nearly impossible not to get wrapped up in being everything for everyone. That’s why self-care ...
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The 6 KPI You Should Already Be Tracking

If someone asked you how your business was doing, what would you say? Would you be able to cite data points? Would you be able to justify your ad spend with numbers? What about explaining your choice to hang on to a troublesome employee until you find someone ready to fill the position? For business owners ...
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It’s Who You Know: The 5 Types of Networking

There are few professionals that don’t put at least some time into networking. After all, the old saying goes, “It’s not what you know, it’s who you know.” Whether you’re networking with clients for sales or with leaders in the field for partnerships, there’s value in every relationship that you build.  But, for busy business owners, ...
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Your Organizational Culture Says A Lot About Your Business Value

As human capital, your organizational culture says a lot about the value of your business. Employees who are happy, motivated, and appreciated are going to bring a lot more to the table than burnt-out, overworked workers who are just there for a paycheck.  While many business owners don’t necessarily put explicit thought into what kind of ...
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Competitive Advantage and Business Value

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In a world with a fast food burger restaurant on every corner and a gas station on every block, you may be surprised that so many places that do the exact same thing or sell the exact same product can co-exist in one area. What is it that makes people choose one over the other? ...
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Tapping Into the Business Value of Employee Talent

It’s hard to quantify all of the talents, strengths, and flair that your employees possess. In fact, calculating the dollar amount that an individual is worth can feel a little distasteful.  Skipping this critical process in the valuation of your company, though, leaves money on the table. Whether it’s their ability to stay calm in a ...
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