Building Brand Value with Social Capital

There’s a saying that “It takes a village to raise a child,” and much the same can be said for a business. From stakeholders to fellow business owners in your community, it pays to build strong connections, or social capital. Without it, you are going to find it almost impossible to remain successful in your ...
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Beyond the Sale: Business Value and Quality of Life

A few weeks ago, we looked at the impact that brand value can have on a business. Making a name for yourself in your community, demographic, or market, whether that is positive or negative, is going to have a huge impact on your sales. Like the other side of the same coin, quality of life ...
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Brand Value and Business Value: A Two-Sided Coin

If your brand means something to your community, your business is going to be more worthwhile to your buyers. Brand value plays a huge role in the attention that your business is going to get when you’re ready to sell. If you are seen as an integral piece of your community, region, or market, customers ...
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Business Value as Products and Services

As business owners, we often have to step back and ask ourselves, “Will this bring value to our business.” Sometimes “this” is an upgraded technology that will make the inventory process easier or a promotional offer to increase seasonal sales. While those are important, an interested business buyer is going to look first and foremost ...
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Business Value Goes Beyond Profits

We’ve spent the last two months looking at and dissecting the eight key drivers of business value. These drivers help you evaluate your business in a broad sense of what potential buyers are going to be looking for when they are thinking about purchasing.  These drivers are important because they help you categorize and promote various, ...
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Dismantling the Hub and Spoke

How would your business run if you were out sick for one day? What if you took a week-long vacation or a month-long leave of absence? If the answer to those questions is, “It wouldn’t,” you’re probably running your business in the “hub and spoke” model.  This traditional business model is represented as a wheel. In ...
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Customer Satisfaction and Business Value

The pursuit of incredible customer satisfaction is an investment in the current and future value of your business. In much the same way as establishing your shop in a niche location or moving up the recurring revenue ladder, building a customer experience that encourages lifelong loyalty to your brand is going to take time, money, ...
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Business Value and the Monopoly of Control

The relationship between business value and the monopoly of control is a powerful one. A potential buyer will not want to buy your bait shop if it’s nestled in between two other bait shops. This situation does not create the kind of revenue stream that turns a business purchase into a long term investment.  So, what ...
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The Recurring Revenue Ladder

The chance to bring in revenue is what truly drives someone to make an offer to buy your business. Without revenue, a good investment can quickly go sour. Having a rock solid revenue foundation that you can show to a hesitant buyer can push them in the right direction. But, not all streams of revenue ...
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Growth Potential and the Sale of Your Business

When a buyer approaches an owner about purchasing their business, many are inclined to talk about the great things that the business has done in the past. Accolades, awards, sales records, and the length of time you’ve been open are all things to be proud of, but buyers are looking towards the future. They want ...
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