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4 Creative Small Business Customer Retention Strategies

Did you know that acquiring a new customer can cost up to five times more than retaining an existing one? Or that increasing customer retention rates by just 5% can increase profits by 25% to 95%? While bringing in new faces is always exciting, it pays to remember the people who’ve already bought into what you’re ...

How to Hire the Right Business Coach

“The wise man doesn’t know all the answers, but he knows where to find them.” – Anonymous. Despite the tendency to picture a successful business owner as an entirely self-reliant powerhouse capable of handling any hurdle life throws at them, the smartest among us often turn to external experts for insights and guidance we can’t tap ...

A Case for the Curious Workplace

Curiosity killed the cat, they say, but fortunately, you’re no feline.  More and more, business leaders are seeing the value of having a curious workplace for themselves and their employees. Curiosity fuels success in ways we’ve never seen before as leaders tap into their insatiable thirst to know, do, and be more. However, there is still some ...
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Taking the Eggs Out of the Basket: Diversify Your Customer Base

You’re likely familiar with the adage, “Don’t put all your eggs in one basket.” In the business world, we adhere to this through customer diversification. In short, it involves making less than 15% of your total sales with a single client, spreading your metaphorical “eggs” into several different “baskets.” However, lacking a diverse and large customer base ...

Baking Your Way to Success: Small Business Growth Strategies

A new day dawns and the sweet aroma of freshly baked goods wafts through the air. The doors of Sweet Treats Bakery are open, ready to greet the day and satisfy the cravings of loyal customers. But behind the delightful treats and the staff’s warm smiles, a burning desire for growth and success fuels the ...

The Art of Keeping Your Team Together: The Ultimate Guide to Employee Retention Strategies

Imagine leading a vibrant workplace bustling with energy, where employees are excited to come to work and are motivated to stay. It sounds like a dream.  The truth is, it doesn’t have to be. By implementing employee retention strategies, you can improve employee retention and create a work environment that keeps your team together! In today’s ever-evolving ...
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25 Ways to Reduce Small Business Overhead Costs

As a small business owner, you’re always looking for ways to stay ahead of the curve and ensure your company’s continued growth and success. One essential aspect of managing your business effectively is keeping your small business overhead costs as low as possible. Reducing overhead expenses helps improve your bottom line and allows you to allocate ...

9 Executive Coaching Topics and Questions You Should Be Asking 

At the beginning of your partnership with a business coach, you may feel intimidated by the prospect of being vulnerable about your executive career.  For many, having questions already in mind can ease some of the anxiety, giving them a launching-off point for what they would like to talk about both in the short term and ...

Should You Hire for Hard Skills or Soft Skills?

The 2019 LinkedIn Global Talent Trends Report found that a staggering 92% of talent and hiring managers believe that soft skills matter as much as or more than hard skills.  A further 89% agree that “bad hires” fail because they lack the soft skills to succeed professionally.  As you work towards building an exit strategy, one of ...

Healthy Boundaries Make for a Happier Workplace

In the not too distant past,  American work culture centered around “above and beyond”– Going above and beyond your job description, work hours, responsibilities, and your own mental, physical, and emotional capacities. Employees and executives did much of this to be seen as hardworking, diligent, and driven individuals willing to do anything for the business’s ...