Posts

Brand Value and Business Value: A Two-Sided Coin

If your brand means something to your community, your business is going to be more worthwhile to your buyers. Brand value plays a huge role in the attention that your business is going to get when you’re ready to sell. If you are seen as an integral piece of your community, region, or market, customers ...

Business Value as Products and Services

As business owners, we often have to step back and ask ourselves, “Will this bring value to our business.” Sometimes “this” is an upgraded technology that will make the inventory process easier or a promotional offer to increase seasonal sales. While those are important, an interested business buyer is going to look first and foremost ...

Business Value Goes Beyond Profits

We’ve spent the last two months looking at and dissecting the eight key drivers of business value. These drivers help you evaluate your business in a broad sense of what potential buyers are going to be looking for when they are thinking about purchasing.  These drivers are important because they help you categorize and promote various, ...

Customer Satisfaction and Business Value

The pursuit of incredible customer satisfaction is an investment in the current and future value of your business. In much the same way as establishing your shop in a niche location or moving up the recurring revenue ladder, building a customer experience that encourages lifelong loyalty to your brand is going to take time, money, ...

Business Value and the Monopoly of Control

The relationship between business value and the monopoly of control is a powerful one. A potential buyer will not want to buy your bait shop if it’s nestled in between two other bait shops. This situation does not create the kind of revenue stream that turns a business purchase into a long term investment.  So, what ...