Taking the Eggs Out of the Basket: Diversify Your Customer Base
You’re likely familiar with the adage, “Don’t put all your eggs in one basket.”
In the business world, we adhere to this through customer diversification. In short, it involves making less than 15% of your total sales with a single client, spreading your metaphorical “eggs” into several different “baskets.”
However, lacking a diverse and large customer base ...
