Why Do Organizations Define Their Values?
Ever wonder why every company from the corner coffee shop to a Fortune 500 giant has a list of “core values” on their website?
It’s not just fluff. Defined values are a big deal—and they can make or break how an organization functions and feels.
Let’s break it down.
What Are Core Values, Really?
At their core (pun intended), values are the guiding principles that shape an organization’s culture, decisions, and day-to-day behavior. Think of them as a moral compass for the business. They help everyone—from executives to interns—understand what matters most and how to act when no one’s watching.
For example:
- A company might value innovation, pushing employees to think big and take smart risks.
- Another might prioritize integrity, placing honesty above short-term gain.
No matter what the values are, having them clearly defined keeps everyone on the same page.
Why Bother Defining Values?
Glad you asked. Here’s why defined values matter:
🧭 They guide decisions – When tough choices come up, values help determine the right path.
🤝 They build culture – Values influence hiring, collaboration, leadership styles, and more.
💬 They improve communication – With shared values, people understand each other’s motivations more clearly.
✨ They inspire trust – Internally and externally, people feel more confident in an organization that stands for something.
💡 They drive performance – Employees are more engaged when they feel aligned with a company’s purpose and values.
How to Get Started Defining Your Organization’s Values
Ready to shape your own organization’s values? Here’s a quick-start guide:
- Look inward, not outward – Skip the buzzwords. What does your organization really stand for?
- Gather input – Talk to employees, leaders, and customers. What values do they see in action?
- Keep it simple and real – Avoid corporate-speak. Your values should be authentic and memorable.
- Make them actionable – Each value should guide behavior. Define what it looks like in practice.
- Live them – Don’t just print them on a wall. Use them in hiring, reviews, and leadership.
Final Thought
Defined values aren’t just a “nice to have.” They’re a must-have foundation for building a strong, focused, and trusted organization. Start small, keep it honest, and grow from there.
Want help creating your own value set? Drop me a message—I’ve got your back.
