Entries by Lori Moen

3 Effective Marketing Strategies for Nonprofits

Nonprofits face a particularly large challenge when taking on the mantle of marketing. There’s very little money with which to invest in a plan. This doesn’t mean that all is lost. With some creativity and access to resources, there are effective marketing strategies for nonprofits. In fact, nonprofits succeed every day. According to the National ...

5 Reasons You May Need A Strategic Business Advisors in 2018

Who succeeds? Lone visionaries? Not usually. The most successful entrepreneurs are talented, resilient, and dedicated. They also get good advice. A strategic business advisor may be the key to unlocking the potential of your business in 2018. Here are five reasons why: 1. There’s Nothing New Under the Sun Keith Ferrazzi, in Never Eat Alone, ...

The Pros and Cons of Hiring a Professional Business Coach

Are you ready to take the plunge with a professional business coach? Taking the next step can be a big decision, but one that’s worth your time if you’re willing to put in the work. While a professional business coach can help you become a more creative, well-rounded manager, they’re not right for everyone. There ...

Company Growth Strategy Examples: Preston’s Pet Store

There are 4 major growth strategy examples that most companies are familiar with. These strategies include market penetration, diversification, product development, and market development. These ideas have been explored in books like Robert Swaim’s The Strategic Drucker and Peter S. Cohan’s Disciplined Growth Strategies While there’s a fair amount of information that companies need to ...

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5 Categories of Leadership Objectives for Goal Setting

  We’ve discussed quite often the necessity of setting clear goals for yourself and for your business. Without goals, it can feel like you’re constantly reacting to situations as they occur, without a clear path for where you’re going next. That’s why major publications, like Entrepreneur, commonly puts out articles about the importance of setting goals and ...

What Can a Business Coach Do For You?

Working with a business coach can change the way that you run your company. Whether you’re just starting out or you’ve been doing this for years, everyone has something to learn from a professional coach. Find out more about what they have to offer: Set Goals One of the most valuable commodities that your business ...